Beachroad hit the beach to meet Sapia Simone the Co-founder and Creative director of Sapia Simone. Sapia Simone’s design mission is to make ‘beach chic’ playful and beautiful swimwear silhouettes, styles and resort wear that celebrate the active and adventurous female.
NAME? // Sapia Simone
YOUR FIRST JOB? // Quality control at my Dad’s clothing factory : )
YOUR CURRENT OCCUPATION // Co-founder and Creative director of Sapia Simone.
WHAT INSPIRED YOU TO START SAPIA SIMONE? // I’ve always wanted to create a fun yet effortless swimwear line for young / active women and a trip to Zanzibar brought the dream to life.
WAS STARTING THE BUSINESS AN EASY PROCESS? // Of course it wasn't easy… I had to find the right sources, the right factories and the right team to work with.
WHERE WOULD YOUR 5 DREAM SAPIA SIMONE STORES BE LOCATED? // Miami, Los Angeles, Honolulu, St.Tropez and Dubai.
WHERE DO YOU SEE THE SAPIA SIMONE BRAND IN 5 YEARS TIME? // I see the brand in major department stores around the world and selected concept stores.
WHY SHOULD SOMEONE WEAR SAPIA SIMONE? // Because the Sapia Simone brand is fresh and effortless and its original styles are made of the best Italian materials. Women should wear Sapia Simone because of its quality and uniqueness.
TELL US A LITTLE ABOUT THE DESIGNS AND DESIGN PROCESS? // The design process begins right after my trips. I usually get inspired by nature, animals and architecture. I do not follow trends but I try to recreate them through unique prints and unusual solid colors. It’s all about celebrating joy and happiness.
IF YOU COULD ONLY WORK WITH TWO COLOURS WHAT WOULD THEY BE? // Baby Pink and Clay.
WHO IS YOUR GREATEST FASHION INFLUENCE? // Marni.
IF YOU COULD SPEND THE DAY WITH ANY DESIGN LEGEND ALIVE OR DEAD WHO WOULD IT BE? // Gianni Versace.
WHAT IS YOUR FAVOURITE CLOTHING BRAND? // Acne Studios.
WHAT IS YOUR FAVOURITE FOOTWEAR BRAND? // Prada.
WHERE IS YOUR FAVOURITE BEACH DESTINATION IN DUBAI? // Kite Beach.
WHERE IS YOUR FAVOURITE BEACH DESTINATION GLOBALLY ?// Miami Beach.
YOUR GREATEST LOVE? // Italy.
YOUR GREATEST FEAR? // Wind.
WHAT IS YOUR EARLIEST MEMORY? // With my family visiting Capri Island.
WHO IS YOUR ROLE MODEL AND WHY? // My father and the way he looks at life, always with positivity.
YOUR FAVOURITE ARTIST? // Salvador Dali.
WHAT IS YOUR FAVOURITE JOURNEY AND DESTINATION? // I would love to visit French Polynesia and get lost in one of those beautiful islands.