August 07, 2018

Beachroad Magazine meet the CEO and founder of SaM Jewels, Sabrina Mittler. Photography is a major part of Sabrina's design process, visiting parts of The UAE and Oman collecting various images of the Middle Eastern art, culture, and nature. as well as natural textures that find their way into the designer's world.

NAME? // Sabrina Mittler.

YOUR FIRST JOB? // Goldsmith.

YOUR CURRENT OCCUPATION // Owner, CEO and Designer of and at my baby SaM.


WHAT INSPIRED YOU TO START SAM BY SABRINA ? // I always wanted to link the passion for my profession as a jewellery designer with me as a person. SaM by Sabrina is the fusion of these.

WHICH OF YOUR DESIGNS IS YOUR FAVOURITE? // That must be the first piece of my g.r.e.e.n.s collection ring no4.

WHEN DID YOU REALISE THE WORLD OF JEWELRY WAS FOR YOU? // When I started my apprenticeship as a goldsmith about 12 years ago.

WHERE DID YOU STUDY? // I studied Applied Art & Design at the University of Applied Sciences Düsseldorf.

YOUR FAVOURITE JEWELRY DESIGNER? // I would like to change that to my favorite hand bag Designer Nathalie Trad.

IF YOU WERE NOT A JEWELRY DESIGNER WHAT WOULD YOU BE DOING? // I would design hand bags. No matter what, it would have to be in the Design field. I couldn‘t imagine anything else.

WHAT JEWELRY DO YOU MOST IDENTIFY WITH? // Concept Jewellery. Jewellery should not only look pretty but should have a story.

WHAT PIECE OF WORK HAS BEEN YOUR BIGGEST CHALLENGE? // My goldsmith final piece. It was a complex Design with a turning technology.

JEWELRY ASIDE, WHAT INSPIRES YOU? // I get inspired by all the different styles, I see every day, walking through Dubai. It is so multicultural and changing non-stop.

WHERE IS YOUR DREAM STUDIO / STORE LOCATION? // I like to live in the Now. So it would be in Dubai. I would love to have a little Studio in D3 soon and will be selling SaM jewellery october onwards in the new Gate Avenue DIFC. So stay tuned.

IF YOU COULD OWN ANY PIECE OF JEWELRY WHAT WOULD IT BE? // The diamond choker of Adele Bloch-Bauer. (Gustav Klimt)

IF YOU COULD SPEND A DAY WITH ANY JEWELER ALIVE OR DEAD WHO WOULD IT BE? // It would be the man that taught me all about jewellery, a very talented goldsmith, I had the honor to learn from. Sadly he passed away before I finished my apprenticeship.

WHERE DO YOU LIKE TO EAT, SHOP AND SOCIALISE IN DUBAI? // I just love Kite Beach. It is so active and vibrating.


YOUR GREATEST FEAR? // the 80s Fashion ;D

WHO IS YOUR ROLE MODEL AND WHY? // It has to be my Mother. She is the best person I know.

WHAT IS THE LAST GIFT YOU GAVE SOMEONE? // A wedding gift. It‘s a necklace of my signature collection with the handprint of her (now) husband.

WHAT ADVICE WOULD YOU GIVE CHILDREN? // Focus early on what you love. If it‘s art, sport or handcraft.

YOUR WORST TRAIT? // I can be a skyrocket if you know what I mean.


WHO WOULD PLAY YOU IN A MOVIE? // Most people would say Keira Knightley.

THE CLOSEST YOU HAVE COME TO DEATH? // Driving on Sheikh Zayed Road.

LEAST FAVOURITE TRAVEL DESTINATION? // I have to say, I‘ve never traveled anywhere I‘ve really disliked.

CATS OR DOGS? // Dogs.

COFFEE OR TEA? // Coffee!.

WHAT MAKES YOU LAUGH? // My best friends from back home. Guaranteed!

WHAT MAKES YOU CRY? // Selfish and oblivious people.

YOUR MESSAGE? // Risk it for the Biscuit.


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