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NAWAL EL MASRI // EXHALE

September 10, 2018
252

Beachroad Magazine meets Nawal El Masri the founder of clothing brand 'Exhale'.
Exhale, officially launched in Sept 2017, A tough journey....  but as Nawal says 'All beautiful & successful journeys begin in a bit of hardship'. we could not agree more. 

Nawal was born and raised in Montreal, Canada in 1991, Half raised in Montreal & half in Riyadh when eventually she moved to UAE to study in AUS and has lived in Dubai ever since.

YOUR FIRST JOB? //
Intern at BrideClubME online magazine.

YOUR CURRENT OCCUPATION? //
Founder of Exhale.ae.

WHY DUBAI? //
I chose to study in AUS and it kept going from there.



WHO ARE YOUR FASHION INFLUENCES? //
Anyone that is down to earth really and enjoys wearing comfort in style.

WHAT INSPIRED YOU TO START EXHALE? //
All the losses I have endured inspired me to start something to live for to inspire and motivate others through clothing, art, and soul.

WHAT WERE THE CHALLENGE STARTING EXHALE? //
Being a one-woman show and diving into the industry head first,
Learning from all the mistakes I had to make and educating myself about the e-commerce evolution.
Educating myself about branding, digital marketing, video editing, and production.

FASHION AND DESIGN ASIDE, WHAT INSPIRES YOU? //
Storys & experiences, The people who speak louder in order for others to benefit from their experience.
True genuine beings which are truly rare to find. Music, art & passion and last but not least nature, the ocean, sunrise & sunsets.


WHAT  CLOTHING STORES YOU A FAN OF IN DUBAI? //
Top shop - Mango - All Saints- Dom rebel - INCH - Off-White.

WHERE WOULD YOUR 5 DREAM EXHALE STORE LOCATIONS BE GLOBALLY? //
Dubai, London - New York, Montreal and Berlin.


IF YOU COULD SPEND A DAY WITH ANY DESIGNER ALIVE OR DEAD WHO WOULD IT BE? //
Virgil Abloh - Karl Lagerfeld - Coco Chanel - Alexander McQueen.

YOUR GREATEST LOVE? //
Nature & family.

YOUR GREATEST FEAR? //
Being claustrophobic.

WHAT IS YOUR EARLIEST MEMORY? //
A dark one which has brought me gratitude.


WHO IS YOUR ROLE MODEL AND WHY? //
Life is my role model because it moulds me every day into a better me.

YOUR FAVOURITE ARTIST? //
Banksy and Andy Warhol, and musically Macklemore and Rodrigo Gallarda.

WHAT IS YOUR FAVOURITE JOURNEY AND DESTINATION? //
Climbing Adams Peak in Sri Lanka.


WHAT IS THE LAST GIFT YOU GAVE SOMEONE? //
A housewarming present for a group of boys: A Sunflower pot with seeds symbolic for care and compassion
A piggy bank in the shape of a gasoline tank symbolic for saving money And coasters symbolic for keeping clean.


WHAT ADVICE WOULD YOU GIVE CHILDREN? //
1. The most precious thing in life is time & Family.
2. Be grateful no matter the circumstances.
3. Study with passion.
4. Read.
5. Befriend those other kids with dreams and aspirations.

WHAT KEEPS YOU UP AT NIGHT? //
My never-ending thoughts.


YOUR WORST TRAIT? //
Worrying and Overthinking.

THE WORST TRAIT IN OTHERS THAT GETS YOU MAD? //
Inconsideration.

WHO WOULD PLAY YOU IN A MOVIE? //
Jennifer Lopez.

LAST BOOK YOU BOUGHT? //
The wisdom of Sundays by Oprah.


THE CLOSEST YOU HAVE COME TO DEATH? //
That's a story to be told around a fire with some hot cocoa lol
Prefer to not bring out the bad memories. One I can speak about would be a car accident.

FAVOURITE TRAVEL DESTINATION? //
So far Sri Lanka.

WHAT MAKES YOU LAUGH? //
Sarcasm.

WHAT MAKES YOU CRY? //
The start and end of beautiful journeys and beings.

YOUR MOTTO / MESSAGE? //
Aspire to be human, not perfect, Bring down the ego, Put yourself in other people's shoes before judging.
Focus on your goals, dreams, and ambitions and if your constantly needing a “vacation” from your life then there is something that needs adjusting.
Always be GRATEFUL and believe God will help this journey run smoothly.

Pics are from Exhale and also their loyal community who travel a lot hence  the #ExhaleAroundTheWorld hashtag...

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