As the pioneer in Skateboarding in the Middle East - Rage, which is the brain child of Shahriar & Shahin Khodjasteh of Dubai Desert Extreme LLC (DDE), was born in 2001.
And since inception, Rage has been bringing Skateboarding and other Action Sport brands, products, services and community building events to the region.
With its roots deeply engrained into Skateboarding, throughout the years Rage evolved into an Action Lifestyle concept, catering to Skate, Surf, Snow, BMX and Urban & Street Lifestyle consumers.
In 2017, the co-founders decided that it was time for Rage to go back completely to its roots and transition the stores and brand offering to a full focus on Skateboarding & Streetwear.
Whilst Rage has been bringing the biggest and best brands from the Action Sports world to regional consumers Since 2001, Rage has recently acquired some amazing new brands that will help shape the transition into what Rage plans to stand for now and in the future.
Currently with stores in Dubai only, Rage plans to go out to its loyal customer base in Abu Dhabi and then further afield into the surrounding Emirates, GCC and Middle East countries.
Visit Rage for the very best in Skateboarding and Streetwear! Where you can find the best global brands such as HUF, Adidas Skateboarding, Primitive, Rip'n'Dip, Baker, Cayler & Sons, 47 Brand, Mitchell & Ness and much more!
Rage stores are located in The Dubai Mall, Mall of Emirates and Al Ghurair Centre.