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Feature

LARS NARFELDT // DTALES

September 16, 2015
506

Beachroad Magazine  meet up with DTales owner Lars Narfeldt who describes himself as a 48-year-old accidental serial entrepreneur. Lars has a background in government and international organizations, The founder of D.tales Scandinavian Concept Store on Jumeirah Beach Road.

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With a fondness for what’s unusual and irrational, Lars has previously lived and worked in Uzbekistan, Sierra Leone, DR Congo and Afghanistan and is currently also involved in a construction business and the start of a chain of restaurants across Africa. He likes green apples and his son’s laughter, but really dislikes people cutting in front in traffic and paintings not hanging straight. 

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Lars answers the Beachroad Magazine Q&A //

NAME? // Lars Narfeldt.

YOUR FIRST JOB? // I was a roadie for a small music company in Sweden and went on tour with Uriah Heep, Katrina and the Waves as well as a bunch of local bands. It was great fun but my dad didn’t like it as I should really have been in school when I was 15.

YOUR CURRENT OCCUPATION? // I am my own Boss.

YOUR GREATEST LOVE? // I want to say my family but I will settle for ice cream anytime.

YOUR GREATEST FEAR? // Waking up upside down rolled in a carpet and left outside my house where nobody will hear me.

WHAT IS YOUR EARLIEST MEMORY? // Me smiling.

WHO IS YOUR ROLE MODEL AND WHY? // My Dad and everyone in the audience… and I really don’t know why.

WHAT WAS THE LAST GIFT YOU GAVE SOMEONE? // A really cool Bakhoor lighter from Dragonmart.

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IF YOU WERE 80 YEARS OLD, WHAT ADVICE WOULD YOU GIVE YOUR CHILDREN? // Time is important, but what is more important is that it is your time so you make sure you use it well. It’s a line from my family’s watch ceremony when you turn 18.

YOUR WORST TRAIT? // I am annoyingly accurate and precise when it comes to straight lines and things in order.

THE WORST TRAIT IN OTHERS THAT GETS YOU MAD? // Ignorance.

WHO WOULD PLAY YOUR ROLE IN A MOVIE? // Yul Brynner.

FAVOURITE MUSIC? // Jazz and Dap I think.

FAVOURITE DESIGNER / CREATIVE // Eero Saarinen.

LAST RECORD YOU BOUGHT? // Nina Revisited – A tribute to Nina Simone and The Soul Snatchers Scratch My Itch.

FAVOURITE BOOK? // The Apologist by Jay Reyner.

LAST BOOK YOU BOUGHT? // We could almost eat outside by Philippe Delerm.

WHAT INSPIRES YOU? // Challenges.

THE CLOSEST YOU HAVE COME TO DEATH? // It’s a toss up between a bullet on a rooftop in Al Khalil, a plane crash I missed in Kosovo and a child soldier in DR Congo.

FAVOURITE DESTINATION? // Big cities. Any big city really.

LEAST FAVOURITE DESTINATION? // The final one.

HOW DO YOU RELAX? // I watch films and sleep.

WHY DUBAI? // It was logistically very practical as it was in between our house in Kabul, Afghanistan and our house in Juba, South Sudan.

ARE YOU SPORTY? // I am immensely sporty, so much so that people often come up to me to say “You are a good sport, you are!”

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BEACH OR DESERT? // Desert.

URBAN OR RURAL? // Urban.

CATS OR DOGS? // Dogs, but I have a cat…

COFFEE OR TEA? // Coffee.

WHAT YOU MAKES YOU LAUGH? // Puns, spoonerisms, obscure words and meanings, clever rhetorical excursions, oddly formed sentences, double entendres, telling character names and Wellerisms.

WHAT MAKES YOU CRY? // Oddly enough, people winning or succeeding makes me cry.

YOUR MESSAGE? // I have nothing to say, and I say it!

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CONNECT WITH LARS NARFELDT // DTALES

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