April 26, 2016

Beachroad Magazine catch up with Alia Korayem, Founder of WEST L.A. Boutique at Sunset Mall on Beachroad.

Alia was was born on July 12, 1987 in Cairo, Egypt. At a young age she developed a passion for fashion watching the glamorous women in her family always dress up for any occasion.

Alia moved to West L.A., California in 2004 where she studied Mass Communication in LAVC. In 2010, she wanted to move closer to her family who were based in Saudi Arabia and with her L.A. roots and lifestyle, Dubai was the perfect transition. Alia decided to chase her fashion dream and enrolled in a fashion course within ESMOD University. On the hunt for the same L.A. shopping experience she had, Alia would shop her favorite L.A. based brands online.

Constantly receiving compliments on her outfits and inquires on where they were from, she realized a niche in the fashion market that needed to be filled; hence The WEST L.A. concept was born. On March 23rd 2012, WEST L.A. Boutique opened its doors to the public. In less than a year, Alia Korayem decided to cater to the fashion-savvy men of Dubai and on January 16th, 2013, the WEST L.A. men’s store opened. Two years later, after much demand, Alia decided to launch the e-commerce platform – - shipping worldwide.

Today WEST L.A. Boutique is a fashion favorite to regional and global customers. With big plans in the pipeline such as vintage and homeware, Alia Korayem proves that the sky is the limit when it comes to making your dreams a reality.


Alia answers the Beachroad Magazine Q&A

NAME? // Alia Korayem.

YOUR FIRST JOB? // A barista at Starbucks during university.

YOUR CURRENT OCCUPATION // Founder and CEO of WEST L.A. Boutique.


YOUR GREATEST FEAR? // Losing those dearest to me.

WHAT IS YOUR EARLIEST MEMORY? // Watching my mother get all dressed up and looking insanely fabulous before the day even starts.

WHO IS YOUR ROLE MODEL AND WHY? // My mother. I am still amazed at how much she has accomplished. Being a successful businesswoman, an incredible mother, fantastic wife and looking effortlessly glamorous while doing it all. If I could be half the woman she is I would be eternally grateful.

WHAT IS THE LAST GIFT YOU GAVE SOMEONE? // I made my best friend a journal with photos, quotes etc of all our memories over the years we have known each other.

WHAT ADVICE WOULD YOU GIVE CHILDREN? // Never worry about what other people think. Always do what you think is best for you and follow your gut instinct. You never want to follow the crowd, you want to stand out. And the only way to do that is to be 100% authentically you.

YOUR WORST TRAIT? // Flaking on friends. Sometimes after a long day of work all I want to do is get in bed so tend to bail on plans. Need to change that.

THE WORST TRAIT IN OTHERS THAT GETS YOU MAD? // When I see people acting disrespectfully to others.

WHO WOULD PLAY YOU IN A MOVIE? // I'd love Angelina Jolie to do it.

FAVOURITE MUSIC // Rock n roll and heavy metal.

LAST RECORD YOU BOUGHT? // Jimi Hendrix vinyl record.

FAVOURITE BOOK? // The Alchemist.

LAST BOOK YOU BOUGHT? // A New Earth by Eckhart Tolle.

THE CLOSEST YOU HAVE COME TO DEATH? // When I was new to Dubai I took a wrong turn and ended up on the opposite side of the road!! Was pretty scary having all those cars coming at you but luckily I made it out okay.


LEAST FAVOURITE DESTINATION? // Haven't discovered it yet. So far, every city/country I have been too has managed to charm me.

HOW DO YOU RELAX? // Laying on the couch with my cat, comfort food and chick flicks.

WHY DUBAI? // It reminds me so much of L.A. while I get to be close to my family. You meet so many people from different cultures, backgrounds and so many different stories to tell.

ARE YOU SPORTY? // Not at all.



CATS OR DOGS? // Cats.

COFFEE OR TEA? // Coffee.

WHAT MAKES YOU LAUGH? // Funny animal videos always get me!


YOUR MESSAGE? // Never hesitate to chase your dreams. If you stop and think about it you will never make the jump. Just go for it! Reach for the stars. The worst that will happen is you'll land on a cloud and just be that much closer to your dreams. 

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